This idea was born out of frustration.

Frustration at going into a shop to buy a pair of trousers and walking out dejected because the longest inside leg they carried was 34 inches.

Frustration at wearing long sleeved tops with the sleeves ending halfway down your forearms.

Being excited at seeing a new fashion item only to find out they wouldn't fit me. Brands that I wanted to buy I couldn’t.

The online world is no better. Increasingly brands that used to offer tall fittings now don’t.

So, let’s start a movement. A movement with a weight of numbers that the brands cannot ignore.

Sign up and together we will encourage them to make the clothes that fit us rather than compromising with a baggy 3XL just to get the length we need.